Superior Formulas and Customer Satisfaction Our customers rely on us to help people live longer, healthier lives. We are committed to developing high quality products that meet this need. Our goal is to be a preferred provider based on our performance, our ethics and integrity, and our unique ability to continually bring new and important neutraceuticals to market. We measure our success by the effectiveness our products and services and the level of customer satisfaction they generate. We value, actively seek, and are responsive to our customers' input and feedback. Internally, we work together to achieve the operational excellence this requires.

Communication We seek open and honest communication with our customers, stockholders, one another and the community. We welcome new ideas and value them on the basis of merit, not position or level. We encourage candid feedback, listen carefully, and provide timely, relevant information in order that people are informed and able to make wise choices.

Profitable Growth Profitable growth allows us to pursue excellent science in order to address unmet medical needs. It also allows us to create a great work environment, attract and retain excellent people and reward them for the success they make possible. To achieve profitable growth and enjoy the benefits it provides, we set high standards for performance and productivity and are conscientious stewards of Global Research Labs 's resources.

Teamwork and Collaboration We understand the value and challenge of working in teams, and we respect and encourage intellectual honesty and candid participation. However, in order to move forward, we must make timely decisions and accept responsibility for their outcome, even when complete agreement is not reached. Once input is obtained and a decision made and communicated by the leader, the ultimate goal of doing what is in the company's best interest is expected to be acknowledged and supported. Working in teams requires flexibility, appreciation and respect for others' views, courage to provide ideas and feedback, as well as the ability to make timely decisions and be mutually responsible for the outcome.

Diversity Diversity is integral to our culture and how we conduct our business. It is evident in who we are, the patients we serve, the physicians with whom we partner, the vendors we rely upon, and the communities in which we work. It strengthens our organization and contributes to our competitiveness. We are inclusive; we demonstrate respect and appreciation for diversity and encourage the richness of ideas, approaches and points of view that it enables.

Informal, Enjoyable Environment We strive to create an environment of casual intensity where people enjoy coming to work every day. We use a minimum of guidelines and procedures — those required of us as a reputable company and those needed to ensure our effective operation. We ask that everyone contribute their ideas, knowledge and efforts to achieve our goals and sustain our unique culture. We place a major emphasis on working hard, working together, and sharing rewards.